Describe the Marketing Mix (7ps) and the Communication (Promotional) Mix functions, specifically: Sales Promotion & Publicity and why they are important to organisations. Provide

TASK1: 1000 words

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Describe the Marketing Mix (7ps) and the Communication (Promotional) Mix functions, specifically: Sales Promotion & Publicity and why they are important to organisations. Provide appropriate examples to support your answer.

(30 Marks)

TASK 2: 1000 words

Describe the following specific digital marketing channels: Mobile Applications (Apps) and Market Analytics and explain how these two digital communication channels help organisations in their marketing communication strategies to reach their target audience.

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(30 Marks)

TASK 3: 1000 words

You are required to select an organisation of your choice and using the AIDA Model, examine how your selected company used social media platforms to promote a specific marketing campaign. Include screenshots and images of the campaign selected and ensure they are correctly cited.

(30 Marks)

Your portfolio should be grammatically correct and include in-text citations and a list of references at the end in the Harvard style.

(10 Marks)

Declaration: At the end of the assessment, you should also include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment.

Minimum Secondary Research Source Requirements:
Level 3 – It is expected that the Reference List will contain at least five sources. As a MINIMUM the Reference List should include three academic books.

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