BUS FPX 2007 Assessment 3 Business Ethics and Social Responsibility

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BUS FPX 2007 Assessment 3 Business Ethics and Social Responsibility

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Name

Capella university

BUS-FPX2007 Introduction to Business Perspectives

Prof. Name

Date

Introduction

Did you know that Schneider Electric has been named the world’s most sustainable company twice, thanks to its innovative marketing and production strategies? These efforts have positioned the company as a leader in the global technology industry. Schneider Electric has developed a robust marketing strategy for 2024 that focuses on engaging key stakeholders—particularly Original Equipment Manufacturers (OEMs) and senior managers within the industrial automation sector (Sheridan, 2025).

Beyond marketing, production serves as another major contributor to the company’s success. Schneider Electric has announced plans to invest over $700 million in its U.S. operations through 2027, aiming to expand its capacity and reinforce its sustainability commitments (Schneider, 2025).

First Key Functional Area

Ethical Principles in Daily Operations

Organizations must be aware of several ethical principles that guide their day-to-day operations. These include values, fairness, accountability, respect, transparency, and the promotion of trust among colleagues, clients, and stakeholders. In the modern business landscape, companies must adopt strong ethical foundations built on accountability and sustainability to remain competitive and reputable.

The table below summarizes these core ethical principles:

Ethical Principle	Description
Values	Core beliefs guiding company culture and behavior
Fairness	Ensuring equality and justice in decisions and actions
Accountability	Taking responsibility for actions and outcomes
Respect	Valuing diversity and maintaining professionalism
Transparency	Open communication and disclosure of information
Trust	Building reliability and integrity among stakeholders

A well-developed marketing strategy, founded on these principles, is vital for success. Marketing not only enhances brand awareness but also shapes company image, stimulates supply and demand, and helps the business survive and thrive (BellaVista, 2015).

For a multinational company like Schneider Electric—with over 138,000 employees across numerous countries—effective marketing requires tailored messaging that resonates with a diverse global audience, including OEMs and senior managers (Latterly, 2025).

Clearly defined ethical guidelines also establish behavioral expectations, helping employees uphold organizational standards and fostering a unified approach to ethics (Waseem, n.d.).

Second Key Functional Area

The Role of Production in Business Success

The production process serves as the backbone of every business. Without a product to market, even the most effective marketing strategies would be meaningless. Schneider Electric and similar companies often adopt the co-production method to maximize efficiency and engagement between production teams and stakeholders.

The table below outlines the core principles of co-production:

Co-Production Principle	Explanation
Shared Power	Decision-making is distributed among all participants
Inclusivity	Embracing diverse perspectives and skill sets
Respect	Recognizing and valuing lived experiences
Mutual Benefits	Ensuring that all parties gain from the process
Community Focus	Engaging communities directly rather than expecting them to initiate involvement

(Albert et al., 2023)

Critical Thinking in Production

Critical thinking is a vital driver of organizational success. It strengthens problem-solving, communication, risk management, and decision-making—all essential functions in daily operations. By promoting a culture of critical analysis and encouraging employees to evaluate multiple perspectives, organizations can uncover valuable insights that guide informed and effective decisions.

Ultimately, critical thinking transforms information into insight and insight into impactful action, fostering organizational growth and adaptability in competitive markets.

Conclusion

In conclusion, marketing and production are the cornerstones of a company’s success, acting as the crucial link between the organization and its stakeholders. These functions ensure that the company’s products meet market demands while effectively communicating its values and vision. Their integration builds trust, drives sustainable growth, and helps maintain a competitive advantage in today’s fast-evolving business environment.

References

Albert, A., Haklay, M., Islam, S., & McEachon, R. (2023). Nothing about us without us: A coproduction strategy for communities, researchers and stakeholders. Health of Medicine, 836–846. https://doi.org/10.1111/hex13709

BellaVista Promotions. (2015, June 29). BellaVista Promotions reveals why marketing is so important. Retrieved from https://bellavistapromotions.co.uk

Schneider Electric. (2025, March 25). Schneider Electric plans to invest over $700 million in the U.S., supporting energy & AI sectors and job growth. Retrieved from https://www.se.com

Sheridan, N. (2025). Schneider Electric marketing strategy 2025: A case study. Retrieved from https://latterly.org

Waseem, A. (n.d.). Corporate ethics and business values. Unpublished manuscript.

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