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BUS FPX 2007 Assessment 2 Business Environment Analysis
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Capella university
BUS-FPX2007 Introduction to Business Perspectives
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BUS FPX 2007 Assessment 2 Business Environment Analysis
Chosen Organization
What is your chosen organization?
The chosen organization for this assessment is Target Corporation, one of the largest retail companies in the United States. Established in 1902 and headquartered in Minneapolis, Minnesota, Target operates over 1,900 stores across the U.S. and provides a wide range of merchandise, including apparel, home goods, groceries, and electronics. The company’s business strategy focuses on offering high-quality products at affordable prices while maintaining a positive customer experience. Target’s operational approach emphasizes innovation, sustainability, and strong community engagement (Target Brands, Inc., 2024).
Mission and Vision Statements
What are the mission and vision statements for your organization?
Target’s mission and vision statements provide a clear representation of its purpose and future aspirations. The company’s mission statement is:
“To help all families discover the joy of everyday life” (Target Brands Inc., 2024, para. 3).
Its vision statement is:
“To co-create an equitable and regenerative future together with our guests, partners and communities” (Target Brands Inc., 2024, para. 1).
These statements communicate Target’s dedication to inclusivity, sustainability, and community well-being.
Key Components of the Mission and Vision Statements
The mission statement centers on Target’s purpose—to enhance the everyday lives of families through accessible and enjoyable shopping experiences. It emphasizes objectives such as quality, affordability, and service excellence. The operations reflect these values through product variety, responsible sourcing, and community involvement. The evaluation of its mission lies in how effectively it meets customer satisfaction and brand loyalty goals. The significance of the vision statement is its focus on sustainability and collaboration, guiding Target’s strategic direction toward environmental responsibility and equitable partnerships. Collectively, these elements position Target as a forward-thinking organization committed to customer and societal well-being (Target Brands Inc., 2024).
Ideal Organizational Structure
What type of organizational structure makes sense for this organization and why?
The ideal organizational structure for Target is a divisional structure, which is currently used by the company. Under this structure, operations are divided by product categories and geographic regions, allowing flexibility, faster decision-making, and accountability. This approach aligns with Target’s large-scale retail operations, where distinct divisions can focus on specific market demands. For example, product divisions such as apparel, electronics, and home goods operate semi-independently under centralized leadership. The divisional structure supports innovation, maintains brand consistency, and enhances customer service by enabling local responsiveness. This structure also aligns with POETS principles, as it allows clear purpose, efficient operations, measurable evaluation, and strategic significance in maintaining a strong competitive position (Target Brands Inc., 2024).
Table 1
Overview of Target’s Organizational Structure
Division Type | Function Focus | Key Benefit |
---|---|---|
Product Division | Apparel, Electronics, Home, etc. | Specialized management and innovation |
Geographic Division | U.S. regional stores | Customer proximity and responsiveness |
Corporate Division | Marketing, Finance, HR | Strategic alignment and governance |
Code of Ethics
Identify what fundamental components are included in an organization’s code of ethics and why organizations have the code of ethics.
Target’s Code of Ethics is grounded in principles such as integrity, respect, accountability, and compliance with laws and regulations. The fundamental components typically include standards for employee conduct, conflict of interest, fair treatment, data protection, and sustainability practices. These ethical guidelines ensure that employees uphold the company’s values in every interaction, fostering trust among customers, partners, and communities. Having a code of ethics is crucial as it promotes responsible decision-making, prevents unethical behavior, and supports a culture of transparency. The significance of these ethics lies in maintaining Target’s reputation and ensuring long-term organizational success through ethical and responsible business operations (Target Brands Inc., 2024).
References
Target Brands, Inc. (2024). Purpose & history. Target Corporate. https://corporate.target.com/about/purpose-history
Target Brands, Inc. (2024). Sustainability & governance. Target Corporate. https://corporate.target.com/sustainability-governance
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