UNLO Kuwait Group Company is currently exploring new business opportunities by identifying and targeting untapped market segments. As part of this initiative, stud

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Background
UNLO Kuwait Group Company is currently exploring new business opportunities by identifying and targeting untapped market segments. As part of this initiative, students will engage in a strategic consulting assignment focused on discovering feasible and sustainable market expansion options for the company. Student teams will work on real-world business challenges provided by UNLO Group, with a focus on developing strategic recommendations grounded in solid research and practical feasibility.

Assignment Structure

• Students will be divided into six groups.
• Issues will be assigned based on company priorities, and may include (but are not limited to):
  • Supply Chain Management
  • Merchandising Strategy
  • International Expansion
  • Cultural Diversity Management

Each group will be responsible for the following:

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1. Identify and formulate relevant research questions based on the assigned company issue.
2. Collect qualitative insights through interviews with key stakeholders (internal in Kuwait or external in GCC).
3. Analyze available company data provided during the visit and in follow-up communications.
4. Conduct desk research to gather relevant industry trends, benchmarks, and best practices.
5. Propose evidence-based recommendations, and assess their:
   • Organizational impact
   • Financial implications
   • Consequences across functional departments (e.g., marketing, operations, HR)

Expected Outcomes
Each group will deliver a well-reasoned and practical proposal that reflects critical thinking, business acumen, and a forward-looking perspective aligned with UNLO’s strategic vision. 

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