BTM6GSM Global Strategic Management Level 6 Assignment 1 Case Study

Assignment Requirements

This assignment will encourage students to gain an understanding of the principles of Global Strategic Management and their application within the tourism industry. It will facilitate them to have an in-depth understanding of the nature of corporate strategy, strategic decision making and strategic processes within and between organisations. The assignment will encourage students to apply what they learnt from the module to a topic and will be submitted in the form of a Case Study. Through the development of a 4,000-word case study, students will have the opportunity to demonstrate their comprehension of strategic management concepts and analyse the various drivers of sustainable strategic development and apply strategic management principles across a range of organisational types, showing an ample knowledge of such concepts as sustainability, corporate responsibility, strategic planning, and implementation.

Students will need to touch down on the internal and external environment analysis, strategic options, global business issues, strategic context of organisations, sources of competitive advantage, international strategies selection and evaluation as well as sustainable strategic development. By selecting a strategic management case study within the tourism sector, students will analyse real-world scenarios, identify key challenges and opportunities, and propose strategic solutions to enhance organizational performance and sustainability. Additionally, this assignment will foster critical thinking, research skills, and the ability to articulate strategic management principles effectively through written communication. This will help you to demonstrate good academic practice in written work, advance on how to avoid plagiarism, and how to use proper referencing using an established referencing system. Overall, it is important that students bear in mind that for this assessment, bear in mind that you are required to produce one piece of written work for this module which will cover MOs 1,2,3, and 4.

WHAT ARE YOU ASKED TO DO?

Conduct case study research on the strategic management of a global tourism organisation of your choice, demonstrate an in-depth understanding of the nature of corporate strategy, strategic decision making, strategic processes within this organisation; explore its internal and external business environment, its strategic opportunities, strategic issues/challenges, and their competitive advantage. Provide recommendations for a future strategy and implementation plan for this global tourism organisation (4000 words).

The Case Study must:

1.      Define strategy, the history of strategy, corporate strategy, strategic management and global strategic management.

2.      Explore the internal and external environment analysis of the selected tourism organisation.

3.      Discuss the nature of strategic processes, strategic options, and strategic decision making.

4.      Discuss sustainability, sustainable strategy, the various drivers of sustainable strategic development and the application of strategic management principles.

5.      Discuss the global business issues, the strategic context of the chosen organisation.

6.      Explain competitive advantage, the sources of competitive advantage, international strategies.

7.      Recommend and justify a future global strategy for the organisation, supported by a practical implementation plan.

Important:

The case study research must be based on reliable sources and demonstrate the use of a wide variety of references, including those from the core reading lists. Please ensure you use both direct and indirect citations.

Your analysis must rest on adequate variety of reputable sources as expected in level 6. (academic articles, industry reports, core texts), cited in CCCU Harvard style, and should integrate theory with real-world examples throughout. Use headers, frameworks or tables where they help clarify your argument, but keep the narrative flowing like a single, cohesive report. Adhere to academic conventions for formatting and demonstrate critical thinking at every step—link theory to practice, weigh options, and justify your recommendations with both data and strategic insight.

Marking criteria are available on page 6 and separately on Moodle.

Indicative Referencing and Research Requirements

Lasserre, P. and Monteiro, F. (2023) Global Strategic Management. 5th edn. New York: Bloomsbury Publishing Plc. Recommended Reading

Further Readings:

Moutinho, L. and Vargas-Sanchez, A. (2018) Strategic Management in Tourism. 3rd edn. Oxfordshire: CAB International. 5

Tabari, S. and Chen, W. (2022) Global Strategic Management in the Service Industry. A Perspective of the New Era. Bingley: Emerald Publishing Ltd.

Okumus, F. , Altinay, L. and Chathoth P. (2010) Strategic Management for Hospitality and Tourism. Oxford: Butterworth- Heinemann.

Gooderham, P., Grogaard, B. and Foss, K. (2019) Global Strategy and Management. Theory and Practice. Cheltenham: Edward Elgar Publishing.

Submission Requirements

You should submit your Assignment for all deadlines earlier than 2:00pm on the date stated.

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working days after the submission deadline. This does not apply to resubmission deadlines. A 10-mark deduction will be made by CCCU for all late submissions.

Work submitted more than two working days after the deadline will not be accepted and will be recorded as a non-submission.

Assignments submitted to the Resubmissions deadlines will be capped at 40 by CCCU.

If you are affected by events which are unexpected, outside your control and short-term in nature (i.e. lasting one to two weeks), under the exceptional circumstances procedure you may be eligible for:

·         A seven-days extension to your coursework (via self-certification request).

·         A 14-day extension to your coursework (via evidence-based request).

·         To defer your exam or time-constrained assessment if you have not yet submitted/attempted it (via self-certification or evidence-based request).

·         To re-take an exam/time-constrained assessment, if you feel your performance on your first attempt was negatively impacted (via impaired performance request).

Please note students are only eligible to have a maximum of 2 self-certification requests per academic year.

You can make a self-certification request up to 14 calendar days before your deadline:

·         for coursework it must be no later than 2pm on the deadline date

·         for exams and time-constrained assessments, the request must be submitted no later than the start time of the assessment.

·         Font name: Times New Roman

·         Font size: 12 points

·         Line spacing: 1.5.

·         Alignment: Justify the text before final submission.

·         Be consistent in formatting, headings, and subheadings.

·         Spacing between paragraphs must be consistent.

Table of Penalties

You will be invited to a meeting with an academic Misconduct reviewer. When you attend the meeting if Academic Misconduct or the breach of Academic Integrity is upheld you will be asked to rewrite the section of the assignment it applies to and re-submit the assignment.

Do not upload any assignments to the AMC submission links before the meeting otherwise it will be removed.

Failure to attend the meeting means the assignment will remain graded at zero and you will be unable to pass the module until you have attended the meeting.

For example, if the mark for the assignment was 60. The lecturer would deduct 10 marks and the mark will be 50.  Written feedback will also state ‘This assignment is 10% over the wordcount and 10 marks have been deducted’.

The lecturer will grade as 1 and the written feedback will state ‘This is a pdf submission and is not allowed. All submissions should be in Microsoft Word format’.

The lecturer will grade as 1 and the written feedback will state ‘This submission was not completed in the designated group’.

Please note: Where a student has asked the lecturer to move from their original group and the lecturer has agreed this does not apply.

The lecturer will grade as 1 and the written feedback will state ‘There was no Oral presentation in class and the submission was not converted to Microsoft Word’.

The lecturer will grade as 1 and the written feedback will state ‘There are no slides present in the assignment submission’.

If a group assignment is failed then the resubmitted work must be changed by a minimum of 25% to make it an individual piece of work.

This means if a Group Presentation is 12 slides a minimum of 3 must be different to the group submission. If the assignment is a Group Poster with 6 text boxes then a minimum of 2 of them must be different to the Group Poster.

The lecturer will grade as 1 and the written feedback will state ‘This resubmission should be individual and a minimum of 25% of the assignment has not changed’.

The assignment will then be referred for Academic Misconduct investigation.

Written feedback should state ’The reference criteria has been graded Zero as no citations have been used.  Please include citations in your assignment to support the academic points being made’.

At Level 5 and Level 6 this would be graded as a Fail. The lecturer will grade as 1 and written feedback will also show ‘This assignment has no citations and no reference list’.

This assignment will be graded 0 and the written feedback should state ‘This assignment contains false references and has been referred for Academic Misconduct. You will be invited to attend an Academic Misconduct meeting’.

The lecturer will grade as 1 and written feedback should state ‘This assignment was submitted after the deadline. Please resubmit at the next resubmission opportunity.’